About Us

Our Pillars for Success

Focus areas

Access

Ensuring all athletes have equal opportunities to participate by providing access to financial support

Athletics

Developing and supporting athletes through training programs, coaching and competitive opportunities

Academics

Empowering athletes to balance education and sports by providing academic resources, mentorship, and funding.

Health

Prioritizing both physical and mental health by supporting injury recovery, wellness programs, and mental health performance initiatives.

Well-Being

Fostering personal growth, emotional resilience, and community engagement to promote a well-rounded lifestyle.

Our Approach to Athlete Development

Success in sport extends far beyond competition. By focusing on our five pillars, we ensure athletes have the opportunities, resources, and support they need to grow as competitors, students, leaders, and individuals. These pillars guide our programs, partnerships, and investments as we work to build stronger athletes and stronger communities across Northern British Columbia.

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Raised and Contributed to Athletics in BC

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Athletes Impacted by Donations & Equipment

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Grants Awarded in BC Since 2024

Supporting the future of Athletics
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Our Story

Chad Staley was a beloved son, billet son, brother, and friend whose passion for hockey and kindness toward others touched everyone who knew him. From 2012 to 2015, he proudly wore the Prince George Spruce Kings jersey, serving as captain and becoming a fan favourite for his leadership and hard work on and off the ice. He went on to play NCAA hockey at the University of Alaska–Fairbanks, where he excelled both academically and athletically, before beginning his professional career in Germany and Italy. In March 2020, at just 25 years old, Chad’s life was tragically cut short after he unknowingly took a counterfeit pill while recovering from an injury — a single, devastating accident that took away a young man full of promise. His legacy lives on in the community he loved, the teammates who became family, and the countless lives he inspired.